GENERAL MARKET STATISTICS

Number of Rounds Played at each course per year: 20,000-65,000

Club Types:Public, Semi-Private, and Private

Golfer Demographics:
According to the National Golf Foundation, the golfing demographic is growing at a rate of 3 million new golfers per year and that demographic is more affluent than ever. Golf continues to be one of the top recreational activities for America's top decision makers. These are the characteristics of the average golfer:

-Age 39 year old male
-Average household income (AHI): $87,300+
-Over 25% have an AHI of $100,000+
-Average total net worth: $768,400
-70% Married and have 1 child at home
-80% College educated
-42% Have post-graduate degrees
-30% Top Management
-83% Professional or managerial
-26% Own their own business

Finance/Investments
-77% Hold $190,000+ in investment portfolio 
-Owns more than $500,000 in life insurance
-81% Possess Visa Cards, 71% Master card,   33% American Express
-Average monthly HH credit card expenditure: $1,575
-58% Use a professional Financial Advisor
-91% Own their principal residence
-21% Own a second home/condo
-Average value of principal residence $380,000
-21% Plan on buying a property located on or near a golf course

Automotive
-26% Plan to purchase new vehicle in the next 12 months
-60% Purchased a new vehicle in past year
-0wn/Lease an average of 2.3 vehicles
-45% Purchased new tires in past year
-60% Drive a luxury automobile
-29% Own a recreational vehicle 

Travel
-80% Plan to travel on vacation in the next year
-Average cost of principal vacation is $2,800
-44% Took trips outside the US in the past 3 years
-Rented a car 7.5 times in the past year
-Took 5.5 Airline trips in the past year
-Played an average of 9.5 rounds of golf on vacation in the past year
-40% Plan their vacation around golf courses and resorts

Activities/Technology/Beverages
-72% Made home repairs in the past year
-93% Own high-end electronics
-Use internet 14 times per week (twice the national average)
-53% Purchased products on the internet in the last 30 days
-77% Consumed beer
-64% Consumed bottled water
-60% Consumed wine

*SRI International
**National Golf Foundation 2003,2004
***Beta Research 2003,2004
****Golf Resources, Inc & Fletcher Consulting